Esther Kim


A designer with experience building brands across print and digital spaces. Currently, at FIGS 💊.



ABOUT ME
HOME
SAY HI
INSTAGRAM
LINKEDIN



ORE

Logo Design
Brand Identity
Digital UI Design

Year: 2023

I rebranded the clothing company ‘Old Navy’ to ‘Ore’ in order to portray a simple and modern brand that brings a contemporary and stylish edge to the everyday look. The rebrand aims to redefine the visual identity, brand experience to resonate with a younger audience and working professionals looking to elevate their daily fit.